On 8 December 2017, the 2017 Excellence in Fire and Emergency Awards celebrated innovative practices, initiatives, partnerships, technology and influential individuals in the fire and emergency services. The awards we a wonderful opportunity to recognise and celebrate the hard work and achievements of the fire and emergency services.

We are delighted to say that Leicestershire Fire and Rescue Service Road Safety team were awarded the prestigious ‘Innovation of the Year’ award, for their VF4-360 project in revolutionising road safety education.

The VF4-360 project was made up of a specially commissioned 360 degree film, showing a pre and post-crash road traffic collision scenario. The project demonstrates how new technology can be used to engage and influence attitudes and behaviours of young people.

The film has been used extensively in recent years to educate young people in road safety. Evaluation of the project has shown its success, with a 54% increase in seatbelt-compliance and a 64% increase in willingness and intent to speak out when a driver makes them feel unsafe.

The film has been so successful that it has been adopted not only by UK fire and rescue services and police, but also worldwide, in education, training and research.

As the UK leads for virtual reality, we are pleased the efforts of our Road Safety team have been recognised, and we can’t wait to see where the project takes us in the future.

To find out more about what the LFRS Road Safety team do, go to www.thefatalfour.co.uk.

Award Award Receiving IMG-20171208-WA0002 IMG-20171208-WA0003

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