What is the study about?

Each year Leicestershire Fire and Rescue Service attends over 2,000 fire incidents. As part of our commitment to keeping people and places safe, we are carrying out research into how people keep themselves safe from fire. We are specifically inviting people from ethnic minority backgrounds to take part so we can better understand fire safe practices in different cultures. You can help us if…

  • You are from a Black, African or Caribbean background
  • You are aged 18 or over

In taking part you will help us to better tailor our advice and services to the needs of the public in the future. Imagine, your experiences, could help us to save lives!

What will it involve?

The study will involve spending about 10 minutes completing our online survey or by requesting a paper copy by calling the Service Information Team on 0116 210 5555, during office hours. You will be asked about what fire safety practices you carry out, your experiences of fire in the home and whether you have received any fire safety advice. At the end of the survey there is the opportunity to take part in a focus group to further discuss the issues raised in the survey. To be considered for selection, please leave your contact details when asked to do so. You will be reimbursed for your time.

What happens to my information?

The information you supply will be shared with our research partner, University of Leicester, who will analyse it and use it to provide tools to help our staff better engage with communities. You will not be identifiable in any resulting reports. Our commitment to you:

  • Your information will be stored securely and treated as strictly confidential
  • Your information will only be used for the purposes of this study
  • You will not be identifiable in any public reports
  • You can ask to see or remove your information at any time
  • Your information will be securely destroyed once the study has finished

Culture and Fire Safety Study FAQs

What is the aim of the study?

This is a unique study which aims to improve how Leicestershire Fire and Rescue Service engages and communicates fire safety messages to people from Black, African or Caribbean backgrounds. It will do this by learning about you, your community and how you keep yourself and your family safe from fire.

Who is carrying out the study?

The study is led by University of Leicester in partnership with Leicestershire Fire and Rescue Service.

Who can take part in the study?

The study is open to anyone from a Black, African or Caribbean ethnic minority background who is aged 18 or over.

Why should I take part?

By learning from your thoughts and experiences you will be helping us to get our safety message across to more people in the future.

How long will it last?

About 10 minutes to complete a survey. At the end of the survey, you will have the opportunity to be considered for continued involvement in this research project.

What do I have to do?

Spend about 10 minutes completing an online survey by clicking here. Alternately, you can request a paper copy by calling the Service Information Team on 0116 210 5555 during office hours.

What questions will I be asked?

The study will seek to find out more about you, your community, how you hear about fire safety information and what you do to keep yourself safe from fire. There are no right or wrong answers, just share what you know and feel.

What will happen to my information?

The results will be used for research purposes only and will aid our commitment to keeping people safe by improving the service we offer to the public. The information you provide will be shared with project partners Leicestershire Fire and Rescue Service and Leicester University to collect and analyse the results. This learning will be used in a report and staff training however you or your comments will not be identifiable in any of these outputs. The information we collect from you is treated as strictly confidential, will be stored securely and will follow the rules of the General Data Protection Regulations. This means, at any time, you can ask to see your study information or to have it removed from our database. At the end of the study, which is December 2019, the responses to the survey and linked personal information such as name and contact details will be securely destroyed. Your privacy is important to us and we will process your personal data fairly and lawfully. See our full Leicestershire Fire and Rescue Service privacy notice by clicking here.

What if I want to withdraw?

For data protection, or to withdraw consent, please contact the research coordinator, Hiren Patel, Leicestershire Fire and Rescue Service on  or 0116 210 5587.

Want to know more about the study?

If you have a specific question not answered by our FAQs, please contact the leading researcher, Dr Christian Morgner, University of Leicester,