Leicestershire Fire and Rescue Service has made a commitment to reducing single-use plastic across the organisation with the introduction of our new reusable cups and canned water.

Branded with our values and behaviours – professional, positive and honest – these Circular & Co Reusable Cups are an eco-friendly alternative to disposable cups. Made from sustainable materials, they provide a robust drinking container that can be used time and time again. Even better, after 10 years, the cup can be returned and recycled, gaining a new lease of life.

CEO and Founder Dan Dicker at Circular & Co. said: “We are proud to be supporting Leicestershire Fire and Rescue Service as they work towards their vision of eliminating single-use plastic. In line with their goal to reduce carbon emissions, we’re delighted to confirm that the carbon footprint of Circular Cup reduced by 36% when production moved to the UK in July 2020. This footprint is offset after approx. six uses and it’s exciting to anticipate their positive impact over the 10-year lifespan.”

We have also been working with Swithland Spring Water to provide canned water made from recyclable aluminium to our crews and support staff. By working with companies locally – a total of six miles away, to be precise – we’re reducing our carbon footprint.

A photograph of two canned watersimage of reusable cup and canned water

With increasing focus on and concern about the environment and the huge drive to reduce single use plastic, Swithland Spring Water decided to begin a new and exciting chapter in its history and produce its Spring Water in 330ml aluminium cans, a material which has a much more sustainable future than plastic.

The cans are filled on site in Swithland, thus keeping the carbon footprint as low as possible, and are boxed in plastic free packaging from a Leicestershire based box provider. The cans are also lightweight and stack easily reducing transportation costs and requiring less fuel.

Brian Beeby, Managing Director of Swithland Spring Water, said: “Over the last 18 months, we have been working closely with Leicestershire Fire and Rescue Service. We are delighted to be able to contribute towards their vision of eliminating single use plastic in the Service.

“We are incredibly excited to be launching our new product alongside Leicestershire Fire and Rescue Service and would like to thank them for their continued support throughout this project.”

Mick Rogers, Area Manager Business Support at Leicestershire Fire and Rescue Service, added: “This is a huge step for us as a Service and a major effort to eliminate our single-use plastic and help protect the environment.

“We look forward to our continued partnerships with Circular & Co and Swithland Spring Water, working together towards a more sustainable future.”



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About the Service

Leicestershire Fire and Rescue Service provides emergency response, prevention and protection services from 20 stations across Leicester, Leicestershire and Rutland. Its headquarters is based in Birstall, Leicester.

During 2019/20, we attended a total of 8,541 emergency incidents, including 2,079 fires and 748 road traffic collisions. A total of 7,274 Home Safety Checks were completed and we fitted 4,720 smoke alarms. 305 schools were visited as part of the Service’s schools programme, delivering fire and road safety education to 26,218 pupils. Staff organised or took part in 1,218 community safety activities, totalling over 11,000 hours of time engaging with members of the public.

The Service’s prevention, education, enforcement and inspection programmes have resulted in significant reductions in the number of incidents. In the last ten years, fire-related incidents have reduced by over 30 percent.


Corporate Communications

Direct: 0116 210 5768